Module Code: LUBM301

Module Subject: Entrepreneurship Assessment

At the end of this module, you will be able to:

LO1: Identify and analyse the theories and concepts of entrepreneurship.

LO2: Recognise and analyse the essential elements of the entrepreneurial activities, including the role of the entrepreneur in stimulating economic growth, discovering business ideas, innovation, resource issues, business planning and strategies for growth.

LO3: Analyse and evaluate the opportunity recognition process of entrepreneurs.

LO4: Evaluate research relating to entrepreneurship, gender, ethnicity, family business and small business.

LO5: Apply analytical and enterprise skills in evaluating an entrepreneurial business.

Assessment Methods (Select Option One OR Two)

Option One

Successful completion of the module’s learning outcomes will be evidenced by 3,500 words essay.

You are asked to write an individual essay, not exceeding 3,500 words and excluding references. The assessment for this module draws on your reading and learning from the lecture and workshop sessions. The essay will test all learning outcomes.

• Assignment Question

Select a live business of your choice whether it be a small, large, family business or a social enterprise and then critically discuss its contribution to the economy and society by throwing light on its survival during the recent global issue (Coronavirus).


Option Two

Successful completion of the module’s learning outcomes will be evidenced by 3,500 words essay.

You are asked to write an individual essay, not exceeding 3,500 words and excluding references. The assessment for this module draws on your reading and learning from the lecture and workshop sessions. The essay will test all learning outcomes.

• Assignment Question

You are required to undertake business model, market and competitor analysis to assess the potential of an early-stage business start-up that has demonstrated product/market fit. To do so you must select a business from:

• UK tech startups and scaleups to watch in 2021

https://sifted.eu/rankings/uk-startups-top-rankings

Your chosen business you are asked to:

  1. Analyse and critique their business model(s) using an appropriate business model canvas
  2. Examine external environment (PESTLE) and analyse industry (Porter Five Forces) to analyse business environment and industry landscape
  3. Perform a SWOT analysis of the business
  4. Summarise your conclusions regarding the overall attractiveness of the opportunity along with any recommendations for mitigation or exploitation of factors identified in your analysis.

You are advised to write up to 3,500 words. This word limit does not include the title page, the executive summary, the contents page, the organization profile, tables, diagrams, appendices or references. You must include an accurate word count on your title page.

This is an ESSAY and so must be presented in an essay format and style. See Essay Structure and Contents below for more detailed guidance.

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