Appraise the theoretical foundations of organisational communication
Evaluate the effectiveness of Public Relations campaigns.
Examine the social, technological, financial and ethical challenges related to public relations
Evaluate the social, psychological, business and communication background to the creation of lasting impact
Design a PR campaign applying relevant PR concepts and models
What do I need to do to make a success of this assignment?
This assignment requires you to prepare a Public Relations Programme:
Select ONE organisation/brand/Personality/Politician,
Conduct an analysis examining the following key elements:
Define the Public Relations problem considering the social, technological, financial and ethical challenges related to Public Relations.
Propose a Public Relation Strategy and present three tactics to implement the strategy
You are required to consider ONE UNSDG and evaluate how it applies to the situation
Your strategy proposal and tactics proposal should aim to solve the Public Relations Problem and consider the:
background to guarantee the success of the proposal
Your task is to prepare a report to be presented to the board of directors
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