Module Code: BUSS30004

Module Title: External Business Environments

Assessment 2 – LO3 (60%) – Individual Essay

Choose any company that operates in the UK. Using the knowledge that you gained during the module and using the example of the company that you chose, answer the following questions:

  1. Conduct PESTLE, SWOT and Porter’s Five Forces analyses for the company of your choice (50%).
  2. Identify the most important external factors influencing the operations of the chosen organisation (10%).
  3. Analyse and discuss how the external factors affect company’s goals (40%).

Assessment 3 – LO2 (25%) Academic Poster

For this assignment, you are required to produce an academic poster. The topic of your poster assignment is:

“The impact of competition on company’s operations.”


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