The module is assessed (100%) by an individual report (maximum 3,000 words + 10%).
The report should be comprised of the following three sections:
1. Theoretical Explanation. Describe, in detail and in your own words, one or two innovation theories covered in the module. Deep knowledge of one major innovation theory will be enough as a basis for a high mark, and you should not choose more than two innovation theories.
2. Theory Application. Apply your chosen theory (or theories) to explain one or more products and/or services for your selected organisation. You may also wish to use your chosen theory to explain how these product/services evolved.
3. Future Development. Apply your chosen theory (or theories) to recommend possible future development pathways of your products or services for your selected organisation.
Instructions for assessment
Choose one from the following list of organisations for your assignment:
Formative work in weekly seminars will guide you through the analytical techniques and processes required to complete the task.
What is an Innovation Theory?
For the purposes of this report, you can consider an innovation theory to be any theory, or framework, covered in the coursework. As such, you could use – Theories: Blue Ocean Strategy and Disruptive Innovation Theory. Frameworks: Business Process Reengineering, Business Model Canvas, knowledge conversion (SECI), knowledge creation, any of the 55 business models. Do not use the strategy tools covered in week 2 as these were for revision.
How will your work be assessed?
The indicative marking scheme for your report is as follows.
1. Theoretical Explanation (30%): Section 1 as highlighted previously. Range and understanding of sources, synthesis and focus on relevant ideas.
2. Theory Application (25%): Section 2 as highlighted previously. Organisation/coherence of argument, support through examples, details, quotations, and references, critical approach.
3. Future Development (20%): Section 3 as highlighted previously. Organisation/coherence of argument, support through examples, details, quotations, and references, critical approach.
4. Imagination (15%): Evidence of creativity and foresight in reflecting on course materials and articulating a novel and interesting picture of the student’s innovation.
5. Presentation (10%): Length, use of academic conventions, grammar, paragraphing, layout, proofreading.
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