Module Code: MG526

Module Title: Customer Experience

Coursework 1 Written Report 2500 words

Assignment task:

  1. Set out what the value proposition is of the selected organisation. (Appx 300 words)
  2. Set out how this manifest itself in how it delivers the customer experience. (Appx 300 words)
  3. Set out who are its customers by frequency of use by key demographics and how they may relate to 1 and 2. (Appx 300 words)
  4. Set out what is The Six Pillars Of Customer Experience Model (Appx 250 words)
  5. Critically apply this model to the selected organisation. (Appx 450 words)
  6. What are the implications of digital disruption to the delivery of the customer experience for this organisation? (Appx 450 words)
  7. Based upon 5&6 set out strategic recommendations on you could improve the customer experience for customers of this organisation, to benefit them and the organisation itself. (Appx 450 words)


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