Module Code: MGBBT0UCT

Module Subject:Understanding Customers

Assignment task

Write an essay briefly explaining the concepts of topics mentioned below with relevant examples:

  1. Contemporary Perspectives on Consumption
  2. Individual Decision-Making and Involvement
  3. Importance of Perceptual Processes to understand individuals consumers
  4. Consumers in society (Groups and Social Processes)
  5. Where it is heading – Future Trends in Consumer Behavior

Use theories to support your argument. Use examples from tourism sector where necessary.


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