MN5006 Serving Customers in Global Markets : Nike ‘Pro Hijab’ Case Study
Module Code: MN5006QA
Module Subject: SERVING CUSTOMERS IN GLOBAL MARKETS
Assignment 2: Paired Written Assignment (weighting – 30%)
NIKE ‘PRO HIJAB’: TARGETING MUSLIM WOMEN ATHLETES
Please note that your answers should not go beyond 1000 words. Any extra material can be added in a numbered appendix section and referred to within the main text.
This is a paired assignment. Each student should work with another colleague to develop a plan for addressing the question and share equally the task. Students are meant to organise several meetings to develop their responses. Students will submit the full report online together with a completed contribution log form detailing who did what.
Credit will be given for directly answering the questions, well-written and clearly structured answers, which refer to the Case Study and the use and application of models, theories and concepts studied on the module.
Using a range of appropriate marketing models and theories, explain how Nike adopts a marketing orientation in developing “Pro-Hijab”.
What advice would you give Nike for developing a marketing plan for the “Pro-Hijab” in the UK?
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