Module Code: MOD006879

Module Title: Entrepreneurship and Innovation Management

ASSIGNMENT QUESTION

This task requires you to first select one organisation from the FTSE 250 index excluding those companies listed in Table 1.

NOTE THAT, exceptionally, you may, by express agreement with your tutor, select an organisation you work for.

You are then required to write a professional business report addressing the task(s).

Task 1

Carry out an assessment of your selected organisation using a relevant tool (e.g., SWOT, PESTLE, Porter’s Five Forces, etc.) and based on the outcome, propose and justify two innovations that can be adopted to address an identified weakness and an identified threat faced by the organisation; i.e. one innovation should address a weakness and the other should address a threat.

Task 2

Produce the work to a high standard of presentation and academic or professional conventions.

Table 1: Excluded List of Organisations and Industries

Company

Code

FTSE Industry Classification Benchmark sector

Rolls-Royce Holdings

RR.

Aerospace & Defence

Barclays

BARC

Banks

HSBC

HSBA

Banks

Lloyds Banking Group

LLOY

Banks

NatWest Group

NWG

Banks

Standard Chartered

STAN

Banks

National Grid plc

NG.

Gas, Water & Multi-utilities

Severn Trent

SVT

Gas, Water & Multi-utilities

United Utilities

UU.

Gas, Water & Multi-utilities

Pearson plc

PSON

Media

WPP plc

WPP

Media

Vodafone Group

VOD

Mobile Telecommunications

BP

BP.

Oil & Gas Producers

Royal Dutch Shell

RDSA

Oil & Gas Producers

British American Tobacco

BATS

Tobacco

Imperial Brands

IMB

Tobacco

ASSESSMENT CRITERIA

Your business report requires academic theory (as discussed in the weekly class seminars) to underpin your discussions and you are expected to demonstrate your critical thinking and insight as well as:

  • the ability to analyse, critically evaluate and explore different innovation and entrepreneurship theories
  • demonstrate clear analysis, application and critique of your chosen innovation and/or organisational entrepreneurship and discuss how these might influence adoption of the innovation
  • knowledge and understanding of the different factors that can, and do, impact upon organisational entrepreneurship and innovation adoption and organisational performance consequent to such entrepreneurship and innovation adoption

 

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