This is an individual assignment that will demonstrate your ability to explain the impact of globalisation on both large and small businesses.You need to research different two companies that are in the same industry or business (one large business and one small) You need to compare and contrast how they are different.
You will identify how two different organisations and compare:
status: size, location(s), employees, local or global, organisational structure(functional/divisional/matrix)
marketing: 4 P’s, branding, advertising
economy: Supply and Demand, Market share, profit/ financial statistics
You will then identify what challenges they face and how they could overcome them (PESTLE, SWOT, Porter’s five forces). You must come up with realistic recommendations for them that match their organisational position.
You are required prepare a descriptive presentation with description in the PowerPoint notes section.
You have undertaken good research demonstrated by your organisational knowledge
Analysis of both the organizations based on status, marketing and economy
You have identified potential challenges and developed realistic recommendations
Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system
In-depth research from wide range of sources with academic writing skills
Use at least 3 academic references using journal articles and books with a Reference list using Harvard Referencing.
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