Essay: ‘Using responsible business theory to critique Ford’s sustainability plan
Word length: 2500 Words
Ford has recently announced plans to upscale and accelerate their transition to electric vehicles (EVs). This is part of a broader pack of initiatives to improve Ford’s environmental and social performance.
For the essay you are expected to analyze the following five elements:
Sustainable Value – 500 words
Analyse Ford’s sustainability reporting in terms of its fit with the sustainable value creation framework (Hart and Milstein, 2003)
In which of the four segments (1.Clean Technology; 2. Sustainability Vision; Pollution prevention; 3. Product Stewardship) do Ford’s initiatives sit?
Here I am looking for you to correctly match specific activities e.g. circular economy human rights electrification to a segment. Also take time to critically reflect on any mismatch or shortcoming.
You only have 500 words so you need to be selective
Circular Economy – 400 words
Here I want to you to correctly critique what circular economy is.
Identify and analyze Fords circular economy activities
Critique any shortfalls or other possible opportunities to extend Ford’s circularity
You have limited words so you will need to focus on specific examples
Human Rights and Ethics – 700 words
Reflect on the increase in supply chain issues in cobalt in relation to expansion of EV provision.
Here I want you to go beyond basic description of cobalt and issues. I want you to reflect on the moral hazards presented by sourcing cobalt and think of this as an ethical dilemma using moral philosophical framings
Analyse this using ONE theoretical perspective of moral philosophy (Consequentialist (Utilitarian); Categorical (Kantian); Virtue Ethics Perspective
Partnerships – 400 words
What makes NGO and business partnerships successful?
Why is this partnership important?
Reporting – 500 words
For this you will need to reflect on both the full integrated reporting IR report and summary document.
What targets are they setting?
Are the targets future orientated?
Are the targets internal facing or external facing?
Are they benchmarking these against other goals and stakeholders?
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