Effects of globalisation on marketing planning process
Effects of globalisation on marketing planning process with examples The process of rising social and cultural interconnectedness, political interdependence and financial, economic and market integrations which are affected by advancement in communication and transportation technologies along with liberalisation of trade is referred to as globalisation. There
Comparison between marketing strategies of two FMCG companies
FMCG is an acronym used to refer to fast moving consumer goods. These are also referred to as Consumer Packaged Goods (CPG). These goods comprise of both essential as well as non-essential goods including food, soft drinks, pampers and toiletries. These are good which are purchased
Comparison between Marketing Strategy of Coca Cola and Pepsi
Comparison between Marketing Strategy of Coca Cola and Pepsi Coca Cola Coca cola, which is involved in the production of different types of sparkling and still beverages, is the world’s leading soft drink maker with its branches in around 200 countries of the world. Around 60%
Pestle Analysis Of Miniso In India
Pestle Analysis Of Miniso In India Miniso is a Japanese retailer company which specializes in selling home and consumer goods viz. paperwork, toys and cooking goods. The products are inspired from the lifestyle of Japanese. It was founded in the year 2011 by two Chinese entrepreneurs
Role of the nurses in the pandemic situations
The year 2020 was declared as the “Year of the Nurse and Midwife” by the World Health Organization in order to celebrate the 200th birthday of Florence Nightingale ((1820–1910). The theme was supported by various organizations, health care systems, professional associations and many other entities worldwide.
Role of personals selling, sales promotion and public relations in an International firm
Role of personals selling, sales promotion and public relations in an International firm Personal selling, sales promotion and public relations are integral to the working of the international firm. Role of Personal Selling in an International Marketing Campaign: In Personal selling, there is one to one